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| Epley, N., Dunning, D. | Feeling “Holier than thou”: Are self-serving assessments produced by errors in self or social prediction? | Journal of Personality and Social Psychology, 79: 861-875. | 2000 |
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Gneezy, U. | An experimental investigation of optimal learning in coordination games. | Journal of Economic Theory, 90: 161-172. | 2000 |
| Gneezy, U., Blume, A. | Cognitive forward induction and coordination without common knowledge: Theory and evidence. | Working Paper. | 2000 |
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| Gneezy, U., Dufwenberg, M. | Measuring beliefs in an experimental lost wallet game. | Games and Economic Behavior, 30: 163-182. | 2000 |
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| Gneezy, U., Dufwenberg, M. | Price competition and market concentration: An experimental study. | International Journal of Industrial Organization, 18: 7-22. | 2000 |
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Gneezy, U., Rustichini, A. | A fine is a price. | Journal of Legal Studies, 29: 1-18. | 2000 |
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Gneezy, U., Rustichini, A. | Pay enough or don't pay at all. | Quarterly Journal of Economics, 115: 791-810. | 2000 |
| Hsee, C. K. | Attribute evaluability and its implications for joint-separate evaluation reversals and beyond. | In D. Kahneman & A. Tversky (eds.), Choices, Values and Frames. Cambridge University Press. | 2000 |
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| Hsee, C. K., Kunreuther, H.C. | The Affection Effect in Insurance Decisions. | Journal of Risk and Uncertainty, 20(2): 141-159. | 2000 |
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Hsee, C.K., Weber, E.U. | Culture and individual judgment and decision-making. | Journal of Applied Psychology, 49: 32-61. | 2000 |
| Klayman, J., Larrick, R.P., Heath, C. | Organizational repairs. | Across the board, 2/2000, 26-31. | 2000 |
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McGill, Ann L. | Counterfactual Reasoning in Causal Judgment: Implications for Marketing. | Psychology and Marketing, 17, 323-343. | 2000 |
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McGill, Ann L. and Ann E. Tenbrunsel | Mutability and Propensity in Causal Selection. | Journal of Personality and Social Psychology, 79, 677-689 . | 2000 |
| Thaler, Richard H. | From Homo Economicus to Homo Sapiens | Journal of Economics Perspectives 14: 133-141. | 2000 |
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| Van Osselaer, S.M.J, Alba, J.W. | Consumer Learning and Brand Equity. | Journal of Consumer Research, 27: 1-16. | 2000 |
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| Van Osselaer, S.M.J. | Comparative Processes in Consumer Choice. | Stephen J. Hoch and Robert J. Meyer (Eds.), Advances in Consumer Research, 27: 251. Provo, UT: Association for Consumer Research. | 2000 |
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Wittenbrink B., Judd, C., Park, B. | Framing interethnic ideology: Effects of multicultural and color-blind perspectives on judgments of groups and individuals. | Journal of Personality and Social Psychology 78:635-654. | 2000 |
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Wittenbrink, B., Judd, C., Park, B. | Framing interethnic ideology: Effects of multicultural and color-blind perspepctives on judgments of groups and individuals. | Journal of Personality and Social Psychology, 78: 635-654. | 2000 |
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Chiu, C., Morris, M. W., Hong, Y., Menon, T. | Motivated cultural cognition: The impact of implicit cultural theories on dispositional attribution varies as a function of need for closure. | Journal of Personality and Social Psychology, 78(2): 247-259. | 2000 |
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Dhar, R., Wertenbroch, K. | Consumer Choice between Hedonic and Utilitarian Goods. | Journal of Marketing Research, 37: 60-71. | 2000 |
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Grier, Sonya A. and Ann L. McGill | How We Explain Depends on Whom We Explain: The Impact of Social Category Membership on the Selection of Causal Comparisons and Causal Explanations | Journal of Experimental Social Psychology, 36, 545-566. | 2000 |
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Janiszewski, C., van Osselaer, S.M.J. | A Connectionst Model of Brand Associations. | Journal of Marketing Research, 37: 331-350. | 2000 |
| Trope, Y., Fishbach, A. | Counteractive Self-Control in Overcoming Temptation. | Journal of Personality and Social Psychology, 79: 493-506. | 2000 |