Link
Year
Blattberg, R. The design of advertising experiments using statistical decision theory. Journal of Marketing Research, 16: 191-202.
1979
Einhorn, H. J., Kleinmuntz, D. N., Kleinmuntz, B. Linear regression and process-tracing models of judgment. Psychological Review, 86: 465-485.
1979
Johnson, E. Deciding how to decide: The effort of making a decision. Working Paper.
1979
Schoemaker, P. J. H. The role of statistical knowledge in gambling decisions: Moment vs risk dimension approaches. Organizational Behavior and Human Performance, 24: 1-17.
1979
Schoemaker, P. J. H., Kunreuther, H. C. An experimental study of insurance decisions. Journal of Risk and Insurance, 46(4): 603-618.
1979
Karmarkar, U. S. Subjectively weighted utility and the Allais paradox. Organizational Behavior and Human Performance, 24: 67-72.
1979
Rip, P. D. Some theoretical and empirical relationships among alternative self-report measures of consumer decision processes. Working Paper.
1979
Shugan, S. M. Displays and advertising: A theory of seduction. Working Paper.
1979