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Fast, Nathanael J., Chip Heath, and George Wu
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Common Ground and Cultural Prominence: How Conversation Strengthens Culture
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Psychological Science, 20: 904-911
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2009
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Larrick, Richard P., Chip Heath, and George Wu
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Goal-Induced Risk Taking in Negotiation and Decision Making
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2009
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Wu, George, Alex B. Markle
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An Empirical Test of Gain-Loss Separability in Prospect Theory
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Management Science, 54: 1322-1335
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2008
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Wu, G., Markle, A.
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An empirical test of gain-loss separability in prospect theory.
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Working Paper.
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2007
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Larrick, R.P., Wu, G.
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Claiming a Large Slice of a Small Pie: Asymmetric Disconfirmation in Negotiation.
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Journal of Personality and Social Psychology, 92: 212-233.
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2007
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Gneezy, U., List, J., Wu, G.
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The Uncertainty Effect: When a lottery is valued less than its worst possible outcome.
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Quarterly Journal of Economics, 121: 1283-1209.
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2006
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Massey, C., Wu, G.
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Detecting regime shifts: The causes of over- and under- reaction.
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Management Science, 51: 932-947.
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2005
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Wu, G., Markle, A.
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Testing prospect theories using
probability tradeoff consistency.
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Journal of Risk and Uncertainty, Volume 30, Number 2, 107-131
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2005
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Wu, G., Zhang, J., Gonzalez, R.
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Decision under risk.
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Derek Koehler and Nigel Harvey (Eds.), The Blackwell Handbook of Judgment and Decision Making, pp. 399-423.
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2004
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Massey, C., Wu, G.
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Understanding under- and over-reaction.
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Isabelle Brocas and Juan Carrillo (Eds.), The Psychology of Economic Decisions. Vol 2: Reasons and Choices, pp. 15-29. Oxford University Press.
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2004
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Wu, G., Heath, C., Knez, M.
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A timidity error in evaluations: Evaluators judge others to be too risk averse.
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Organizational Behavior and Human Decision Processes, 90: 50-62.
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2003
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Wathieu, L, Brenner, L., … , Wu, G.
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Consumer control and Empowerment: A primer.
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Marketing Letters, 13: 297-305.
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2002
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Wu, G.
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Anxiety and Decision Making with Delayed Resolution of Uncertainty.
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Theory and Decision, 46: 159-199.
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1999
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Heath, C., Larrick, R., Wu, G.
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Goals as Reference Points.
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Cognitive Psychology, 38(1): 79-109.
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1999
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Wu, G., Gonzalez, R.
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Nonlinear Decision Weights in Choice under Uncertainty.
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Management Science, 45: 74-85.
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1999
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Gonzalez, R., Wu, G.
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On the shape of the probability weighting function.
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Cognitive Psychology, 38(1): 129-166.
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1999
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Wu, G., Gonzalez, R.
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Common consequence conditions in decision making under risk.
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Journal of Risk and Uncertainty, 16: 115-139.
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1998
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Wu, G., Gonzalez, R.
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Curvature of the Probability Weighting Function.
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Management Science, 42: 1676-1690.
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1996
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Wu, G.
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An Empirical Test of Ordinal Independence.
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Journal of Risk and Uncertainty, 9: 39-60.
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1994
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