Symposium:
Mental Accounting: The Effects of
Saturday, June 1, 2002 – 3:30 – 5:00 am
Room: TBA
Session Chair: Joseph Nunes
*: denotes speaker (as of April 20, 2002)
Bundled Prices: The Effect of
Currency on Consumer Willingness to Pay
Joseph Nunes
Xavier Dreze
University of California at
The Shopping Momentum Effect
Ravi Dhar,
Joel Huber*,
On the Evaluation of a Series of
Outcomes: The Role of the Order of Occurrence and Value vs. Valence in Coding
Outcomes
Weiyin Hong*, University of Nevada,
Dilip Soman, HKUST