Symposium: The Psychology of Rates

Saturday, June 1, 2002 – 3:30 to 5:00 pm

Room: TBA

Session Chair: John Gourville

*: denotes speaker (as of April 20, 2002)

Introduction: John Gourville

Downsizing Price Increases: A Differential Sensitivity to Price over Quantity

John Gourville, Harvard Business School

Jay Koehler, University of Texas at Austin

The Effect of Face Value on Product Valuation in Foreign Currencies

Priya Raghubir and Joydeep Srivastava

University of California, Berkeley

When Am I At Risk: Now or NOW? The Effects of Temporal Framing on Perceptions of Health Risks

Sucharita Chandran* and Geeta Menon

New York University

Closing Remarks and Discussion

Jay Koehler, University of Texas at Austin