Consumer Choice II

Friday, May 31, 2002 - 1:30 – 3:00 pm

Room: TBA

*: denotes speaker (as of April 20, 2002)

The Role of Motivation and Elaboration in the Use of Mail-In Rebates

John Gourville*, Harvard Business School

Dilip Soman, Hong Kong University of Science and Technology

Endorsement-Based Default Effects in Choice

Christina L. Brown* and Aradhna Krishna

University of Michigan

Quantifying Consumer Attitude Change:

The Decision Threshold of a Probabilistic Model of Choice

Aaron Ashley Reid* and Claudia Gonzalez-Vallejo

Ohio University

Decisions by Rules:

Disassociation Between Preferences and Willingness to Act

On Amir* and Dan Ariely

Massachusetts Institute of Technology